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Customer experience means different things to each business sector, so the task of choosing a solution that works for everyone is equal parts tough and crucial. With input from our industry experts and research from around the industry, that task just got a lot easier.
- The statistics that illustrate the misconceptions about what it means to own CX strategy
- The trickle-down effects of disjointed customer experience tools and systems
- How to select a CX stakeholder to deploy solutions that encapsulate the entire customer journey
Inside you’ll find the insight and guidance to
overcome the ownership dilemma, such as:
"If everyone thinks that they own customer experience,
it's very likely that no one actually owns it."